The other day, I was packing up to ride home when I realized the holes next to my back pockets had gone from glamorously threadbare to thrillingly gaping. Fortunately, the temperature was in the nineties and I didn’t have a jacket, so I pedaled two miles with an exciting rear view, and now I have a pair of jeans I can’t wear without plaid body makeup. According to CottonFromBlueToGreen.org, anyone with an exposed flank could strip down and step up.
The COTTON. FROM BLUE TO GREEN.® denim drive is a call-to-action to donate denim and give it “new life” by converting it to UltraTouch™ Natural Cotton Fiber Insulation. The insulation is then provided to communities in need to assist with building efforts. UltraTouch™ is composed of 85% recycled cotton fibers and is an environmentally safe, non-itch insulation without carcinogenic warnings, formaldehyde or chemical irritants. It provides exceptional thermal performance and acoustically provides 30% better sound absorption than traditional fiberglass insulation. In addition, it is one of the only insulating products that contains an active mold/mildew inhibitor.
Currently, 75,000 sq. ft. of insulation is being manufactured from the 2008 collections. Habitat for Humanity affiliates will be receiving insulation in the spring of 2009. Cotton Incorporated its and partners will participate in installing the insulation in approximately 75 houses as a means of providing much needed housing for areas of the country affected by natural disasters. Since the start of the COTTON. FROM BLUE TO GREEN.® denim drive in 2006, the program has received a total of 89,799 pieces of denim and provided over 185,000 sq. ft. of UltraTouch™ Natural Cotton Fiber Insulation to help build 180 homes at Habitat for Humanity affiliates in the Gulf Coast Region.
Got scouts? Got sophomores with a community service requirement? Got ennui? Consider holding a denim drive! Contact these able do-gooders and talk it over.
An addendum: on Sunday, I found myself sulking in the Sears Levi’s section. Buying clothes is a horror show, especially when a person now needs a decoder ring, a friend to read the tag on her butt and a compass to find the right fit, and the Sears employee putting hangers in order points to a rack of sweatpants. It is impossible to feel badass in misses stretch jeans.